Entrepreneural Marketing "Channel"

"Ngga butuh modal untuk menjadi kaya"

"Network is the key to become sucsess"

Self networking; parents, siblings, family (komunitas), teman, others
Bis networking; employees, supplier, customer.goverments, other

Interorganizational
- ownership : keuntungan di bagi sama rata sama juga dg tanggung jawabnya
- joint venture : perusahaan yang sudah mapan digabungkan
- strategic aliance : dilakukan secara rutin dan kerjasama berlangsung lama
- partnership : sistem kontrak dan rekan kerja dalam proyek
- outsourcing : resiko kecil, keuntungan lebih besar, tidak ada kontrak

The jigsaw of network organizatiion:
- comitments & interdependence
- power
- social norms
- trust


Channel

B to B
Direct lgs ke customer
Indirect lewat channel

B to C
Direct
Semi indirect
Full indirect

Alternative channel system
Direct chanel systerm
Mix channel system
Indirect channel system

Direct chanel system
Direct sales customer datang ke PT
Online; via internet
Direct marketing PT mendatangi customer
Telemarketing melalui telepon
Agent representative

"Brick and Click Companies"