Intergrated Marketing Comunication

Berikut tujuan marketing Communication:

1. Informing, memberitahu kalau suatu perusahaan tengah berada di masyarakat

2. Persuading, cara membuat orang membeli produk

3. Reminding


Tujuan lainnya:

1. Menambah market kita

2. Membuat orang untuk tertarik

3. Memberi tester

4. Menarik kembali dengan adanya diskon hari itu saja

5. Bagaimana cara agar customer selalu datang kepada toko itu.


Elemen:

1. Advertising; promosi (dengan cara yang menarik agar orang-orang tertarik)

2. Public Relation: press relation

Product promotion; promosi tentang produk

Coorporate Communication; memberikan strategi lobbying

Advising Managemen

3. Sales promotion Techniques

- price deals

- coupons

- rebates: potongan

- cross-promotion

- contests, games, sweepestakes

- premiums

- sampling; promosi untuk wilayah tertentu

- advertising specialities


4. Personal selling and se\ales management
- roles of salesperson;
by thologist
consultant
educator/teacher
problem solver
team leader
- types of selling positions
new business (prospector)
existing business (order taker)
detailing; supervisor
support (marketing, technical)

Technique of direct marketing
- direct mail
- direct selling
- broadcast media
- print media
- telemarketing
- electronic media